Gaga could turn her intellectual property into an entire franchise

One thing is that Lady Gaga could turn her productions into an entire franchise.  For instance, she could build theaters at popular Tourist attractions, such as Las Vegas, Branson, Wisconsin Dells, etc.  Then have other performers perform there.  She could have less knows performers perform at her theaters.

This way she would gain passive income.  Then also when she wanted to put on a show in an area, she could put it on in her facility.  For example, if she built a start with one in the Wisconsin Dells.  Then build a bigger one in Branson.  Then perhaps a larger one in Las Vegas.  Maybe even walking distance from a hotel.

She could also market her Theaters to campgrounds.  For instance selling tickets in bulk to campgrounds at a discount price.  She could also do reciprocal marketing with the campgrounds.

Also she could have someone else manager her theaters.  She could incorporate the theater's as an Arizonia corporation then in exchange for giving them the rights to her name, and to use her songs get an controlling interest.   Perhaps have an initial offering to her friends and family.  Also perhaps a portion of the theaters proceeds could go to causes she supports perhaps the International Crane Foundation or the Wisconsin Big Cat Rescue.