Tuesday, April 27, 2010

Lady Gaga leveraging her success into other areas

Lady Gaga leverage her success as a entertainer to own a string of dance studio's.  For example, do you know the largest owner of land outside of the US government in the US?  It's Mcdonalds.  The UFC is starting it's own franchise of martial arts schools.  Lady Gaga could do something similiar.

For instance, Lady Gaga could have a franchise called "Gaga's."  She could license her intellectual property such as her songs and dance routines to dance school owners in exchange for a stake in their business for example Creative Motion School of Dance.  Perhaps the routines might need to be toned down a bit for more conservate crowds.  Also she could put on workshops at her there schools.  Let's face it, Lady Gaga putting on a dance workshop at a Dance school could get alot of publicity. 

It would also be good public relations since they could run articles in newspapers about her putting on a workshop at a local school.  Also she could use it to help her find performers for her shows.  Another advantage is she could get passive income from the studio's.  That would give her more financial independance to do as she pleases.  That way if she wanted to take time off, she would have money coming in from her businesses.

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