House of Gaga

Personally, I think it would be a good move if Lady Gaga opened her own Theater in the Wisconsin Dells.  Why?  Why not Branson or some place bigger?  Well, for one thing the costs would be alot lower in the Wisconsin Dells.  Also she could perform in the Wisconsin Dells and use it as a test market for her songs and play there before she goes on to bigger venues.

For example, she could see how newer songs are received before marketing them.  For example, before putting a song on a cd, or dvd, she could "test" songs.  People from Chicago, Madison, Minnapolis, and Milwaukee come to the Wisconsin Dells so I know that there is a good cross section.  I know Mcdonalds test market's it's products before it releases nation wide.  This might help her develop her own sound, in that she could see what people really like.  This would also function as a quality control for her.  In that if people didn't like the song, she would limit how damage.

Also when she doesn't perform there she could have other less know performers perform there.  A manager could manage the "House" for her.  So while she is doing other stuff she wouldn't have to worry.  Of course she could have "The owner's suite" which could be for her own private use.

Another thing is that Lady Gaga owns the production company that puts on her shows.  She could have the "House of Gaga" be a subsidary of her production company.  So that the production company owns the "House".  The production company could maintain a "controlling share" of her theaters so she could sell the rest of the stock to raise money for it.  Perhaps some other performers might want to go in with her as well, they could have their own "Owner's suite".  This way they would have passive income.  Then if they stopped performing they would still have income coming in.  But I doubt she would do that.

Of course, if she had a chain of these Theaters, then when she went on tour she could perform at them.  Then she would keep more of the money from her and the other owners would keep more of the money from her performances.  Also part of the theater could be non-profit to help other non-profits.  For example, charities could have booths there.  For example, having non-profit groups could sell concessions there.  People might get hungry before or after a show.